TARGETING
Social media advertising isn’t cutting it any more for businesses who want to market to consumers online at the highest level. SEO and your average “spray-and-pray” cookie-based ads are nice, but remain vague in tracking the actual ROI of these ad efforts. ROI and other forms of precise and pinpoint accurate metrics are now a possibility with rooftop IP targeting. In 2016, there is no other form of advertising with the in-depth metrics and tracking that rooftop IP targeting provides.
What's wrong with other forms of digital advertising? Cookie-based ads are sent to consumers based on their demographic profile, made up of information from former websites visited, web searches, and pages clicked. That means marketing dollars are being spent on consumers that "just might" fit a target market. With rooftop IP targeting, you know where your ads are going, and who is seeing them. There is no other way to advertise with the amount of specificity that rooftop IP targeting offers. It's like comparing a laser pointer to throwing a handful of rocks. Cut out the time, effort, and guesswork with rooftop IP targeting.
Rooftop IP targeting takes your online advertising efforts to the highest level
How does it work? Rooftop IP targeting sends online banner and display ads to a specified list of customers, at an IP address level. For example, if your business wants to target potential customers attending an industry conference, you can target the IP addresses of all hotels near the event. When conference attendees get online at their hotel before or after the event, they will be hit with your ads on all of their devices, across millions of websites. Not only that, but rooftop IP targeting also has the ability to send ads to devices on the conference room floor.
When you pay higher CPM’s to cookie-based ads for more "visibility," that may as well be a scam, too. By targeting consumers based on IP addresses, Rooftop IP targeting is in no way subject to bots or fraudulent traffic. Don’t waste advertising dollars on useless ads. Target consumers where they are, on the screens where they spend the most time. Using patented rooftop IP targeting, El Toro has the ability to target consumers at unparalleled levels. No more "spray and pray" advertising. Take your chances, or contact El Toro about running a Rooftop IP Targeting campaign.